mYKELL McCOLLOUGH
Gap Year Projects
Small Business Economic Initiatives
World Growth Through Small Business
Volunteer adviser working in areas of expertise with various small businesses in the U.S., Jamaica, West Indies and Grand Cayman. Led up to 14 employees and owners, managing projects, developing processes and assisting with marketing communications (MarCom). Major projects included a dentist office, tool warehouse, hotel and import / export business consulting firm, staffing company and attorney office.
Shared knowledge of:
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Marketing – Management of SEO, content marketing, blogger outreach, social media management and email marketing.
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Communications – Managed internal and external brand image, from creating compelling content to maintaining brand standards across all media channels.
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Knowledge and management - Created, acquired , captured, shared and used knowledge to enable organizational learning.
Website Design
During my GAP YEAR, I volunteered time coaching small business owners on branding.
It was a pleasure to help "my clients" bring THEIR visions to light, in a website, on Instagram, Facebook or other social media outlets.
In business for over 30 years, this national transportation company never had a website. Now they do!
That's me!
I found many small business owners aware of the value of branding but unable (or perhaps unwilling) to pay a professional designer/developer for a website. With or without knowledge of "self-service" website building software, these owners shared that they simply do not know what to say.
What's effective? What's not?
Staffing company with a 15 year old website that was outdated and in dire need of updating. Name changed to protect the innocent.
Start-up consulting firm with a website reflecting how beautiful change can be. It is beautiful, right?
Charitable Participation
"These Boots Are Made for Walking"
And that's just what they did, after all, the Fashion Police said western wear was in, so I came out in it in all its glory - FOR CHARITY!
A little bit country, a little rock ‘n roll, right?
May 18, 2018
Volunteered for gala set-up and as a runner for the silent auction at the “Nash Bash” to benefit the Broward Partnership. The Broward Partnership is a 501c3 non-profit organization committed to reducing homelessness by promoting independence and self-worth through advocacy, housing and comprehensive services.
Aug 30, 2018
Volunteered for event setup at the Construction Association of South Florida (CASF) Member Appreciation party 2018. CASF is a not-for-profit with a stated mission to promote and serve South Florida’s commercial construction industry. CASF provides business networking, professional education, communications, and outreach programs that it provides to its members. The event benefited the The Leukemia & Lymphoma Society (LLS), the world's largest voluntary health organization dedicated to fighting blood cancers and improve the quality of life for patients with leukemia, lymphoma, Hodgkin's disease and myeloma.
Exchange Club - A Night at the Races
Never been to the "real" Kentucky Derby at Churchill Downs but my dream ALMOST came true when I attended this Exchange Club charitable event.
I won a prize for my pseudo-DIY millinery and bought a trip to Panama "for a song" in the silent auction.
Mint Juleps and Benedictine spread were there in their full delicious glory!
All proceeds of the sold-out event benefited south Florida children's charities.
17th Annual Signature Grand Ghoul
The Ghoul is a fundraiser benefiting Broward 2-1-1, a non-profit providing crisis intervention assistance to the. community.
"I want to DRINK your Bluuuud!"
