mYKELL McCOLLOUGH

As a Freelance Marketing Communications (MarCom) Specialist focusing on small businesses I use multiple channels to assist clients with consistency in the development and execution of marketing, communication and branding strategies improving visibility with audiences (B2C, B2B, recruiting, tradeshows, sales presentations).

 

Some of my responsibilities include:

 

-Support content strategy, creation and optimization for product management, organic marketing, community

management, social media, growth, media buying and partnerships.

 

-Ensure marketing brand activities feel local and personal (primarily Caribbean and LATAM) for content teams outside of the region while adhering to company brand standards and voice.

 

-Project management: copy writing, development of various sales tools, including catalogs, brochures, web content,

newsletters, social media, deck presentations, trade shows, college recruitment.

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-Grew number of potential customers in CRM database for a primary client from 0 to 8,000 over a 6-month assignment,

beating target of 5,000 acquisitions.